American Express has enhanced its portfolio of sports and entertainment partnerships with the addition of the Hard Rock Stadium, F1 Miami Grand Prix and the Miami Dolphins NFL team.
The multi-year partnership is designed to unlock added benefits for Amex card members in South Florida, including early ticket access, special fan experiences and private lounges.
Bess Spaeth, executive vice president of global brand management and experiences at American Express, said: “As Amex continues to grow its powerhouse portfolio of sports and entertainment sponsorships globally, these new partnerships in Miami elevate the access and experience for our card members and enhance the value of their membership,”
“We’re committed to showing up for our card members at the moments they love the most, and offering unique ways to make them even more special.”
Amex’s sponsorship of the Miami Grand Prix builds on 2025 expansion into more than 20 races around the world in 2025. At the event, it will offer customers presale tickets to grandstand seats and access to ‘Amex Race Radios’ to tune into the action on the track.
Meanwhile, the Hard Rock Stadium will also be added to the ‘American Express Venue Collection’, which gives eligible card members access to exclusive perks across leading arenas and entertainment venues worldwide.
With Hard Rock Stadium now part of its sponsorship roster, Amex will offer card members unique perks at Miami Dolphins games and live events throughout the year.
As part of the American Express Venue Collection, eligible card members can enrol for a concession offer, while all card members have access to presale tickets and a dedicated entrance. Platinum card members also gain access to a lounge at Hard Rock Stadium.