BNP Paribas Asset Management reconfirmed its commitment to sustainability marketing at the 2023 Pensions and Lifetime Savings Association Investment Conference.
At the annual event, held in Edinburgh 6-8 June, the asset manager set out the need for greater depth in sustainability communications to ensure pensions professionals and members better understand its role within their pension schemes’ investment strategy.
Kate Hudson, head of institutional marketing for Europe, highlighted two main themes at the centre of its strategy: thematic investing and private assets as well as providing greater depth to member communications in a changing market.
Institutional investors have been nervous around sustainability due to concerns about its viability, according to Hudson. The industry needs to increase the balance in its marketing, especially as sustainability-focused Gen Z workers increasingly shape the pensions landscape.
The asset manager recently launched its Article 9 Climate Impact Infrastructure Debt Fund andacquired of a majority stake in Danish natural resource specialist International Woodland Company.
Both actions expanded the range of its sustainable investment offerings, in line with BNP Paribas’ strategy.
J.P. Morgan Asset Management, LGIM, and PIMCO also reconfirmed their sustainability commitments at the conference. While these firms were recommitting, climate change protestors lined the entrance to campaign against pension funds funding fossil fuel production.