Canara HSBC Life Insurance has launched a social media campaign for Father’s Day, highlighting how its life insurance offering protects fathers, just as they protect their families.
The campaign pays tribute to the often overlooked yet quietly powerful role fathers play through a narrative that captures the essence of fatherhood through everyday moments.
It brings this to life through a series of relatable moments such as a father calmly handling a cockroach as his children panic, shielding his child from a falling cup of hot tea and bravely investigating a strange noise at night despite his own fear.
Through these moments, the film highlights the reality that fathers experience fear, pain and uncertainty like anyone else but never let it stand in the way of their role as protectors.
The campaign aims to show that Canara HSBC Life Insurance offers fathers the protection they deserve so they can continue safeguarding their families, while also securing their future.
The film reinforces this message in its final scene, where the father uses the brand’s life insurance app to check his and his child’s policy, highlighting how today’s dads use modern tools to secure the future as thoughtfully as they care for the present.