Insurance giant Chubb has started digital promotions around its Australian Open tennis sponsorship, with the event running from 6 – 26 January 2025.
The publicly traded property and casualty insurance business is in the second year of a three year deal with the Australian Open, with the partnership designed to reinforce the company’s commitment to “empowering individuals, families and businesses to reach their full potential through premium insurance coverage.”
“Chubb is thrilled to be back at the Australian Open for the sixth year running,” wrote Judy Tan, Marcomms Lead, Digital for Chubb’s Overseas General division.
“We’re proud to be the Official Insurance Partner of AO2025 and look forward to serving up lots of unforgettable moments for our valued partners and clients joining us.”
When the company originally partnered with the Australian Open it explained the rationale of backing “a world-class event” that “encourages inclusion, community service and the pursuit of excellence.”
It said these values were a reflection of those of Chubb. The company will benefit from on-court signage and branding throughout Melbourne Park as part of the deal.
The company has been deploying tennis-related animations and posts relating to the partnership across social media platforms, this week, including Facebook and LinkedIn.
Last year, Paul McNamee, then regional president for Asia Pacific (now executive VP, Chubb Group and president, Overseas General), explained that the Australian Open offered “a significant platform to amplify Chubb as the world’s leading property and casualty insurer” and to support its “reputation for premium insurance solutions and claims handling across Asia Pacific.”
Chubb’s support of the event started in 2020 and has been renewed just months after confirming a multi-year deal with the US Open in September last year.
Chubb has executive offices in London, New York, Paris and Zurich, among others, employing around 40,000 people worldwide.