Leading cryptocurrency exchange BingX aims to empower traders at this year’s Paris Blockchain Week.
As the Official Crypto Exchange Partner of Chelsea F.C., the asset platform has put its partnership front and centre of its presence at the event.
Megan Nyvold, head of brand at BingX, said the event messaging follows on from a campaign celebrating “empowerment” with the Premier League club.
The campaign showed empowerment isn’t just a word, but a daily commitment to growth and support, she said.
“As BingX continues to redefine the cryptocurrency exchange landscape, we aim to create an inclusive ecosystem where everyone can confidently explore the opportunity to trade cryptocurrency, regardless of the level of trader you are.
“The partnership goes far beyond branding, but also dives into developing meaningful relationships and growing user bases,” she said.
By BingX focusing on similarities between traders and athletes, the cryptocurrency exchange leverages the brand equity of the Premier League club and encourages customers to elevate their trading proficiency.
The “daily agenda” at Paris Blockchain Week – featuring games of Cahoot to win signed Chelsea jerseys – has furthered BingX’s aim to drive traffic to the stand.
“The games leverage both crypto knowledge and sports knowledge, ensuring there is something for everyone,” said Nyvold.
Founded in 2018, BingX is a leading cryptocurrency exchange, serving over 5 million users worldwide.
Paris Blockchain Week is being held on 9–11 April at Le Carrousel de Louvre.