Financial services must diversify its talent to solve the environmental issues in our futures, according to research by Everyone Matters.
Recruiting those from diverse backgrounds discourages “group think” mentality and can lead to authentic and transparent engagement with environmental, social, and governance issues.
Pat Sherman, co-founder at Everyone Matters, told Financial Promoter marketing teams must move beyond statements and communicate the actions and impacts of their ESG initiatives.
“A key part of this education is a marketing strategy.
“Financial companies need to educate their employees, clients, and the wider community about the importance of ESG and the specific steps being taken to address these issues,” said Sherman.
The research found over half of 18–34-year-olds agreed financial services needs to recruit people from diverse backgrounds to tackle issues like climate change and biodiversity loss.
Demonstrating a commitment to ESG can be a powerful tool for attracting new talent looking for a way to make a positive impact on the world, said Sherman.
“We believe that big issues such as climate change should not be siloed within any single department within a company. It should be integrated across all business functions,” added Sherman.
Everyone Matters is an advocacy platform designed to promote the power of more inclusive teams to help the industry to address the big challenges facing our future.