Exness, a global multi-asset broker, showcased its role as LaLiga’s Official Regional Partner in Latin America with an immersive event this weekend.
Exness became the official regional partner of LaLiga in Latin America back in April as part of a strategic move to improve the broker’s reach in the region.
As a partner of the league, Exness promised to integrate into the local community by creating experiences with LaLiga teams and current and former players for the traders on its broking platform.
Attendees at last weekend’s event had the opportunity to attend networking and autograph sessions, as well as football themed activities.
The gathering underlined Exness’s commitment to engage with Latin American audiences through football.
Exness’s chief marketing officer Alfonso Cardalda said: “This event solidified a very meaningful partnership between Exness and LaLiga and acted as a significant milestone in bringing together those who trade with passion.
“We’re thankful for the outstanding attendance and enthusiasm from key figures of our growing LatAm community, and look forward to our second season of partnership with LaLiga.”
The celebration drew hundreds of enthusiastic football and trading fans and aimed to highlight the powerful fusion of sports and finance while elevating Exness’ brand awareness and perception.
The event was hosted by television personality Andrea Sola and was attended by footballer Maxi Rodríguez, who has played for clubs including Atlético Madrid and Liverpool.
Javier Gurrea-Nozaleda, partnership and licensing director at LaLiga, said: “This alliance represents the achievement of one of LaLiga’s main objectives in the region, to partner with companies with great potential and recognition to create synergies together.
“With Exness we will have activities so that all LaLiga fans in Latin America can experience the best of our competition and bring them closer to the passion of LaLiga.”