EY campaign builds confidence in AI

EY has launched a fully integrated campaign entitled “The Face of the Future” to promote its artificial intelligence platform EY.ai.

The video aims to build confidence in AI by prioritising a human-centric approach and posing the question “how can AI help your organisation face the future?”

John Rudaizky, global brand & experiences leader at EY, said the campaign underlines the organisation’s belief that people must be augmented by technology rather than in service of it.

“EY aspires to build a brand that is synonymous with leading on AI and this campaign will serve to show EY clients, people and communities alike how we are doing just that – by placing people at the center of AI to create exponential value,” said Rudaizky.

This belief is demonstrated through the campaign’s central asset, an animated face comprising of images of more than 200 global EY colleagues.

The video was created using AI, producing an asset that would have been near impossible to deliver without the technology.

EY is helping its clients “face the future with confidence” at a time when global leaders and organisations are contemplating the capabilities of AI, added Nicola Morini-Bianzino, EY’s global chief technology officer.

The year-long campaign will feature across TV adverts on global business channels, such as Bloomberg Television, as well as in high-traffic locations such as airports and business and sporting events.