Fimple has promoted its aim of enhancing the financial capabilities of institutions at this year’s Seamless Europe in Berlin.
The cloud-based technology company specialises in developing banking platforms tailored to the needs of financial institutions, including microservices finance providers in Europe.
Kenan Ayhan, growth marketing manager, said Fimple’s comprehensive marketing strategy includes increasing and localising its content offering.
“We understand the importance of tailoring our messaging to the specific needs and preferences of European businesses.
“We are investing in creating localized content and conducting market research to ensure our marketing resonates with our audience,” Ayhan said.
The firm will also increase its content offering by “hosting webinars, workshops, and producing informative content to help businesses understand the advantages of our banking platform,” said Ayhan.
The firm will utilise a combination of “targeted digital campaigns, collaborations with key industry players, and localised content.”
Social media content and digital platforms will also be leveraged to connect with Fimple’s target audience, Ayhan added.
Seamless Europe was held in Berlin’s Messe Conference Centre on 18 and 19 October 2023.