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FP Live agenda

2024 agenda

18 March 2024
America Square Conference Centre
City of London

08:30 – 09:15

Registration and morning refreshments

09:15 – 09:30

Welcome and opening remarks
Joe McGrath, CEO, Rhotic Media

09:30 – 10:15

Moving markets, moving marketing
How might macroeconomic and geopolitical events impact marketing across each financial sector in 2024 – and are you ready?

10:15 – 11:00

Keep up by getting ahead
From content strategy to campaign deployment: Essential skills for tomorrow’s financial marketer

11:00 – 11:20


11:20 – 12:00

#ad #adversity #avoid?
How can financial services harness influencer marketing while keeping the regulator happy?

12:00 – 13:00

Sport + marketing: a match made in heaven?
Financial services are a frequent sponsor of sports at all levels, despite a difficult to measure ROI. What’s the attraction and is it all smooth sailing?

13:00 – 14:00


14:30 – 15:30/16:00 – 17:00


14:00 – 14:30

Investment + Savings

No more easy wins: Private asset marketing in the new economic reality
Telling the story of illiquidity and direct investment against an evolving backdrop.

Banking + Payments

Demonstrating returns from brand-focussed activity
Bolstering the bottom line: How authenticity and consistency build awareness and trust, to facilitate, rather than deliver, business traction.

(Re)insurance + Risk

Post-hard market marketing
As the market cycle turns, how do we ensure marketing is forward looking, with new ideas?

14:30 – 15:00

Collaborative marketing with in-house specialists
Communicating your niche/ edge to the masses, while building trust internally.

Marketing with Consumer Duty in mind
Staying the right side of the line, while staying relevant. How marketing can project to and still protect customers.

What does sustainability mean to you?
How to deliver your business’s critical message to an audience that still isn’t quite sure.

15:00 – 15:25


15:30 – 16:00

For the journey
Stakeholder engagement amid the highs and lows of corporate actions through comms, marketing, and content.

Crypto, tokenisation, and the marketing of digital finance
How to make the latest zeitgeist part of your marketing plan… or understanding when to walk away.

Lessons from InsurTech: Translating techniques to brokers and carriers Borrowing the innovation and nimbleness from newcomers to vitalise plans for even the most traditional business line.

16:00 – 16:30

Sustainability’s next act
Out with philanthropy, in with future-focussed investments that align with portfolios all across the political spectrum.

Securing customer loyalty in a rapidly evolving sector
How can marketing get and keep customers on your side?

Getting in (and out) of the weeds
How marketing can explain complex, granular solutions simply and with impact.

16:30 – 17:15

Keynote: The CMO outlook
Examining how leaders can build a strategically and commercially minded marketing team, despite the challenges they face.

17:15 – 18:15


This agenda is subject to subtle changes and adjustments to accommodate emerging trends, industry guests and speakers.

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