Over the past 20 years, performance marketing has grown in popularity, leaving brand building activities to take a back seat, missing on key spend and direction.
However, this lack of focus on brand is increasingly being seen as a missed opportunity, so what is the marketer’s solution?
At FP Live!, industry experts will give their perspective about the importance of brand in the panel session: Demonstrating returns from brand-focused activity.
In the session, we will discuss the function and limitations of branding, revealing the work that is needed to create an authentic brand. We will look at the importance of using measurable metrics that differ from traditional methods such as awareness and advocacy.
We will also assess the importance of brand building and how it helps to convey the benefits a company has to offer consumers, along with its mission and purpose.
Join us to explore the essential skills for tomorrow’s financial marketer at FP Live! on 18 March at London’s America Square Conference Centre. Our full agenda can be found on our website, along with our impressive speaker roster.
A limited number of tickets are still available, along with bespoke sponsorship packages.
For more information, please contact FP Publishing Director Elizabeth Pfeuti on 07957 504824 or Elizabeth.pfeuti@rhoticmedia.com