From big-ticket Premier League football to niche sailing leagues, sports sponsorships are a crucial part of many financial marketing strategies.
Aside from brand awareness, sponsorships can aid marketers in accessing new audiences, creating diverse content opportunities, and building internal culture.
For sports sponsorships to deliver on the success they promise, they must be properly activated and repurposed across a variety of channels.
In the session, we will look at the challenges marketers face when justifying the hefty spend in a space with historically difficult-to-measure ROI. We will discuss how to accurately analyse and assess the data they collect through each channel.
We will also discuss how financial organisations can leverage sponsorships to promote their social mobility, diversity, or sustainability efforts.
Hear from global brands about why sports sponsorships have become a fundamental part of their marketing strategy, and how it’s not always smooth sailing.
Join us to explore the essential skills for tomorrow’s financial marketer at FP Live! on 18 March at London’s America Square Conference Centre. Our full agenda can be found on our website, along with our impressive speaker roster.
A limited number of tickets are still available, along with bespoke sponsorship packages.
For more information, please contact FP Publishing Director Elizabeth Pfeuti on 07957 504824 or Elizabeth.pfeuti@rhoticmedia.com