J. P. Morgan AM connects with pensions industry

J. P. Morgan Asset Management is maintaining its presence as a leading body in the industry by exhibiting at this year’s PLSA Investment Conference.

The asset manager has recognised the importance of connecting with the pensions industry by attending industry events and networking with its clients.

Rather than pushing services or products, the firm aims to listen, understand, and identify key trends from attendees, said Richard Sherwell, head of EMEA institutional marketing at J. P. Morgan Asset Management.

“We’re here to see how different factors are affecting investors and get their frank views in a conference setting.”

The stand displayed a variety of tailored content to target different audiences, including leaflets on alternative assets.

“We have our green sustainable bonds to attract investors thinking about ways they can alter their fixed income allocations to reflect their sustainability goals,” Sherwell told Financial Promoter.

The Pensions and Lifetime Savings Association’s Investment Conference brings together the full investment chain to debate the future of the pensions industry.

The Investment Conference is being held in Edinburgh from 27 to 29 February.