John Lewis Money has announced a multi-year partnership to become an official partner of England Rugby.
The new partnership sees John Lewis Money support England’s Red Roses and England’s Men’s team in a bid to boost brand awareness.
The first joint appearance of both parties will feature at the upcoming men’s and women’s Guinness Six Nations tournament.
The Allianz Stadium will host John Lewis Money’s branding in key locations during home matches, with customers of the financial services arm of John Lewis gaining tickets and exclusive experience giveaways.
“With such a strong overlap between our customer base and rugby fans, England Rugby is the perfect partner to take our brand awareness to the next level,” said James Mack, director of John Lewis Money.
“As well as a fantastic platform to connect with fans and support the growth of the game, we’re looking forward to sharing the benefits of this partnership with our customers and internal Partners alike.
“From matchday ticket competitions through to player meet and greets and community initiatives, we have exciting plans ahead and are already looking forward to further deepening our relationship with England Rugby over the coming months and years,” said Mack.
The sponsorship follows John Lewis’ new vibrant branding and bolsters the pipeline of product developments for the year.