London Stock Exchange Group (LSEG) has launched a new brand campaign across out of home, digital and ambient media.
“Setting the Stage” is a multi-channel promotion designed to showcase market innovation and the contribution that Europe’s largest exchange makes to the UK economy.
In a LinkedIn update, Steven Habbi, group director of brand and design at LSEG, said: “As Europe’s largest exchange, we showcase a breadth of successful companies and industries, highlighting our commitment to growth and our role in the UK’s strong economy.
“I’m honoured to have helped lead this campaign that builds on over 300 years of innovation. A big thank you to our business, marketing, brand team, and partners.”
The campaign launch on Tuesday (2 July) coincided with the announcement that Dow Jones has entered into a multi-year data, news, and analytics partnership with LSEG.
The deal will see content and data from Dow Jones’ global newsrooms placed onto LSEG’s Workspace platform.
At no additional cost, LSEG Workspace premium subscribers will now have access to additional categories of information such as insights and commentary from The Wall Street Journal, news exclusives and information from Dow Jones Newswires.
“The inclusion of the latest news, commentary and analysis from Dow Jones and The Wall Street Journal is a powerful new addition for our LSEG Workspace users,” David Schwimmer, chief executive officer of LSEG, said in a media statement.
“Our partnership will also see Dow Jones benefit from our world class data and analytics capabilities to support a data-driven newsroom across all of its channels.”
Almar Latour, chief executive officer of Dow Jones said the partnership would deliver the world’s best news, information and analysis to business leaders across the globe.