The commercial arm of the Australian government is flying the national colours at Money 20/20 Europe to promote a selection of the country’s fintech companies to an international audience.
Showcasing 12 companies across a range of subsectors, the Australian Trade and Investment Committee (TIC), in conjunction with Fintech Australia, is at the Amsterdam conference for a fourth year.
From a membership of more than 400 fintechs, companies are selected for this international boost based on how ready they are to come to market, the local need and whether a solution is truly ground-breaking in a competitive environment.
Karin van Wesep, head of marketing Europe, UK and Israel, for the TIC, told Financial Promoter that Money 20/20 Europe made up part of a broader event schedule that aims to help the companies break into major new markets.
“As part of the programme, we work closely with companies to prepare them to pitch in different markets,” said van Wesep. “This includes business matching, coaching and high-level introduction with other members of the financial services landscape.”
The TIC and Fintech Australia are joined in Amsterdam by several state representatives, some of whom have taken speaking slots. The stand is also offering Australian-style coffee to delegates.
The overall aim of the group’s presence is to demonstrate to an international audience how its home-grown companies may fill the gaps in the global fintech ecosystem.
“We measure success on client feedback on business matching, new leads, whether this has developed into new partnerships and what has been achieved in new markets,” said van Wesep.
The TIC and Fintech Australia runs the programmes over a cycle of a few months, which are based on the starting point for the companies selected.