US stock exchange group Nasdaq has launched its first new brand advertising campaign in six years, to amplify its commitment to three corporate pillars – integrity, transparency and liquidity.
The group, originally founded in 1971, is hoping the new campaign will raise awareness of its ongoing investment in new technologies, the democratisation of data, use of AI for trading enhancements and its commitment to streamlining regulatory reporting.
The timing of the campaign’s launch is just days before one of the largest institutional finance conferences in the world – SIBOS – where market participants will gather in Toronto to discuss the commercial and regulatory agenda for the year ahead.
Announcing the launch of the campaign on LinkedIn, Nasdaq’s chief marketing officer, Brian Buckley, said the new “Question Today” campaign was designed to have global reach.
He explained: “This is a global campaign that reinforces our role as an engine of progress, a bridge between communities and a challenger of the status quo – founded in asking questions. By questioning what we’re doing today, we can collectively shift our perspective from what is, to what could be.
“Since 1971, Nasdaq has continued our pursuit of building a better future, leveraging technology to advance economic progress for all. Question Today marks an important step forward for our brand.”
In a supporting statement, a Nasdaq spokesperson said the ad illustrates that Nasdaq “dares to ask the big questions”.
“Where will we trade next? Can markets be more accessible? Can regulation drive innovation? Can we stop financial crime fraud before it happens? Can we change the world? These questions inspire us to do better, be better.”
The company now claims to “power” more than 130 financial markets, globally.