Aegon begins “Second 50” campaign with new report

Aegon UK has launched "The Second 50: Navigating a multi-stage life" report as part of its wider, multi-channel campaign.

In the report, Aegon calls on the government, employers, and the financial services industry to create a landscape that improves life after 50 years old.

Andy Manson, chief marketing officer at Aegon UK, said the report is designed to prompt customers to begin thinking about the second half of their life.

“In the modern world people are living longer and the journey into retirement is different and unique for everyone.

“We take a multi-channel approach for our communications, to reach different audiences at different times and in different formats.

“We’ll be targeting these audiences with a range of content from long-form thought leadership pieces to press releases, web and social media output and media briefings in the coming months,” Andy added.

With a sample of over 900, research found that 82% of people are concerned about their health in older age but only 25% have factored social care expenses into their retirement savings.

The report said the “unchartered territory” of retirement can be managed by focusing on the five fundamentals: work, wealth, family, health, and wellbeing.

Aegon’s report aims to encourage conversation around the “Second 50” phase as life expectancy is on the rise.