Allica Bank unveils brand refresh

Allica Bank has introduced a new logo, website and visual identity as part of a brand refresh which places more emphasis on its orange bowler hat logo.

The bank’s updated look puts its now-iconic orange bowler hat front and centre, symbolising its commitment to bringing back relationship banking in a powerful and rewarding way.

First introduced last year, the orange bowler hat quickly became a symbol of trust, innovation and the fusion of traditional banking values with a modern approach.

Now, it takes pride of place as the centrepiece of Allica’s new logo, appearing across its website, mobile app, emails, and marketing campaigns.

The refreshed identity aims to reflect Allica’s deep understanding of the challenges facing established businesses and its commitment to offering real value—whether through cashback on card payments, market-leading savings rates, or flexible financing options.