Allicia Bank sponsors rising motorsport star
Allicia Bank has reinforced its dedication to breaking down barriers by becoming the official banking partner of racing driver Daniella Sutton, who competes in the BRSCC Fiesta Junior Championship.
Even though Sutton is only 16 years old, the fintech seeks to support her on her journey to become the first female Formula One champion.
The partnership aims to underscore Allicia Bank’s commitment to supporting those who take bold steps, whether on the racetrack or in business.
Sutton’s journey exemplifies this spirit. Since starting her racing career at just six, she has faced numerous challenges, from navigating a male-dominated sport to managing Juvenile Idiopathic Arthritis.
The bank says her story reflects that of many established small business owners it works with, highlighting the impact of perseverance, potential, and seizing opportunities.
Richard Davies, CEO of Allicia Bank, said: “Daniella represents the kind of challenger mindset we admire at Allica,”
“It’s been really exciting to see her race and watch her progress this season. She’s ambitious, focused, and not afraid to keep trying even when things get tough. That’s exactly the spirit we see in the established businesses we support every day, and we’re proud to be part of her journey.”
Allicia Bank’s sponsorship will support Sutton’s development both on and off the track, helping her manage the demands of building a career in elite motorsport.
Her father and stepmother have also opened an Allica Bank business current account to handle her sponsorship finances and expenses.