AXA targets SMEs in latest brand campaign

AXA has launched its latest brand campaign series aimed at empowering entrepreneurs.

The ‘Being Self-Employed Shouldn’t Be a Risk’ film shines a spotlight on AXA’s insurance offering for SMEs.

The campaign aims to engage millions of UK sole traders and small business owners by highlighting AXA’s comprehensive support packages, from tailored insurance products to a free 24/7 legal helpline and business expertise.

Barney Bailey, brand and sponsorship director at AXA, said: "At AXA, we believe the future shouldn’t be a risk and we strive to empower individuals and businesses to face it with confidence.

“This campaign marks an important step in highlighting the wide-ranging support and guidance we offer to the self-employed and small business owners, ensuring that professional vulnerabilities don't stand in the way of their success.”

The campaign’s media activation will run across a range of touchpoints until mid-November including TV, video on demand, out-of-home and radio, alongside digital activations.

The campaign will also be deployed across a range of community-driven platforms including Reddit and TikTok.

The media-first approach aims to ensure that both micro-entrepreneurs and quality-conscious consumers are reached in the relevant environments.

AXA UK partnered with global media agency Wavemaker to deliver the campaign.