AXA XL takes over BIBA with innovative risk campaign
AXA XL, AXA’s B2B division offering insurance solutions, has taken over the journey for visitors of the largest insurance conferences with a campaign that showcases its forward-thinking approach to risk management.
Launched at the BIBA conference, the ‘Facing into Risk’ campaign spans digital out-of-home platforms to capture the attention of passersby making their way to the event. It also runs across trade media and account-based marketing channels to fully engage every aspect of the conference.
The campaign aims to show that AXA XL partners with clients to understand and protect them against the risks of today and tomorrow. In a fast-paced world where businesses innovate and drive progress, they must also navigate increasingly complex challenges, which AXA XL can help with.
It aims to increase brand awareness while highlighting AXA XL’s culture, vision and expertise. It features a retro-futuristic art style that blends real-life photoshoots with AI-generated imagery, emphasising the company’s innovative approach to risk management.
The campaign is also coupled with the Mid-market ‘Local knowledge, global resilience’ campaign.