BCB Group renews hockey sponsorship
BCB Group has renewed its sponsorship of Spencer Hockey Club for the fourth consecutive season, a move which aims to underscore its commitment to fostering diversity and inclusion.
The financial services provider for the digital asset economy renewed its partnership with Spencer Hockey Club due to the club’s strong focus on inclusivity, demonstrated by its women’s hockey programme, which welcomes players of all ages, skill levels, and backgrounds.
This ethos aligns with BCB Group’s commitment to promoting diversity and supporting underrepresented groups, both in sports and across the tech and crypto industries.
Therefore, the partnership aims to champion the shared belief that inclusion fuels innovation and success, both on the hockey field and in the world of cryptocurrency.
The move comes as there is a growing trend of crypto companies partnering with sports teams to build trust, foster community engagement and strengthen the industry’s reputation, according to BCB Group.
However, BCB Group highlighted that many crypto companies have concentrated on high-profile, male-dominated sports, whereas it aims to differentiate itself by renewing its sponsorship to support women’s sport, which is an area often overlooked in crypto sponsorships.
Oliver Tonkin, co-founder and CEO of BCB Group, said: “By investing in initiatives that empower underrepresented groups, we aim to create a more equitable landscape in all fields we touch. We believe that by supporting organisations like Spencer Hockey Club, we can help inspire the next generation of leaders, whether in athletics, tech, or any other industry, and demonstrate that everyone has a vital role to play in shaping a brighter, more inclusive future.”