Bud launches tool for marketers

Bud Financial, an AI-powered data intelligence platform, has unveiled “Drive,” a tool to optimise data analytics for banking and fintech marketers.

At a time when marketers’ top priorities include retrieving and analysing meaningful data, the tool aims to help marketers refine their customer data analytics and leverage it in their marketing.

Joliene van Grieken, VP of marketing at Bud Financial, told* Financial Promoter* the tool will allow for fast-paced marketing with a focus on customers.

“The Drive platform enables marketers to be truly customer-centric, understanding trends and insights across their customer base in greater detail.

“We envisage marketers using the suite of tools to inform and deliver activity that boosts deposits and savings and which cross- and up-sells more effectively with hyper-personalised messaging.

“Best of all, a dashboard will provide a real-time transactional behaviour view of their campaign success,” said Grieken.

"Drive” focuses on four fundamentals: an AI-powered actionable insights engine, an AI insights analytics finder, the “Drive copilot” chatbot, and an action hub.

Each aspect of Drive will work to eliminate the underutilisation of customer data, with a generative AI assistant that translates business goals into highly targeted segments, triggers, and actions.

“It will be transformative for banks and fintechs, particularly because Drive can be fully integrated into the marketing stack,” Grieken added.