Bud looks to crack America

Bud, the UK-based fintech specialising in transaction data intelligence, is taking the brand into the US market after securing backing from HSBC, Goldman Sachs and TransUnion.

Melissa Hougie has been appointed head of marketing for North America, having previously been director of brand marketing at Ocrolus and responsible for content strategy at Popular Bank.

The company provides lenders with a trend analysis of customer behaviours based on transactional data.