Bybit rebrands beyond crypto trading

Bybit has launched "Make Your Move", a new global brand campaign marking its repositioning away from being a crypto exchange towards what Bybit calls a "New Financial Platform".

Bybit is building one connected platform across crypto, stocks, gold, forex, indices and derivatives, alongside payments, spending and wealth services.

The positioning puts the individual at the centre and focuses on the choices users have across markets and geographies. It builds on the vision set out by co-founder and CEO Ben Zhou in his January keynote: "Built for everyone. Powered by intelligence. Open to the world."

Ben Zhou, Co-founder and CEO, said: "Bybit has evolved considerably since we began as a crypto derivatives trading exchange, and our brand needs to reflect the business we are building today. Our ambition is to bring more financial opportunities together through one platform and make them more accessible to people around the world."

The shift is also reflected in a new visual identity. The orange "I" from the Bybit wordmark has become a standalone brand mark, representing the individual and movement within the financial system. It anchors a new visual pattern in which a single orange line stands out from a field of repeated lines.

Bybit says it now serves more than 80 million registered users across 181 countries and regions. Beyond trading, its offering covers payments through Bybit Pay, everyday spending through Bybit Card, and an AI assistant designed to help users navigate its growing range of services.

The rebrand comes as crypto firms increasingly position themselves as all-in-one finance apps, competing with fintechs such as Revolut and Robinhood that are moving in the opposite direction into crypto.