Capital One launches humorous new credit campaign

Capital One has launched a new humorous campaign aimed at communicating the brand’s intention to change the world of credit for the better.

The new campaign ‘No Nasty Surprises’ offers a light-hearted play on a traditionally serious subject.

The flagship commercial follows the story of Stu, whose life is taken over, bit-by-bit, by his new ‘pet’.

Stu thinks he’s getting a loveable puppy, but instead of a cute new companion, he finds himself responsible for a mischievous - and rather messy - badger who brings chaos to his life.

Stu’s partner Alex, however, always checks before she commits. With Capital One UK she knows if she’s eligible for its credit card without affecting her credit score, and understands exactly what the APR will be before she applies.

Katie King, head of marketing at Capital One UK, said: “Capital One UK is committed to helping our customers succeed with credit, empowering them to make good financial decisions by offering transparency upfront.

“Whether it’s being clear on the APR they’ll get before they apply or providing an eligibility check for our credit cards in only 60 seconds, these small, thoughtful actions are at the heart of how we do business.

“This latest campaign demonstrates our brand truth - with an extra dash of humour to make it memorable with our audience.”

The 'Badger' campaign will run for 12 months across BVOD, cinema, OLV, digital display, social and radio.