Chase launches football community campaign

Chase UK has launched an integrated campaign tied to this summer's world cup, celebrating its grassroots football coaching programme and its community impact.

The campaign runs across TV, cinema, out-of-home, radio, social and PR, with the TV ad created by Droga5 London.

Deborah Keay, chief marketing officer at Chase, said grassroots coaches "shape confidence, belonging and opportunity, not just performance on the pitch," adding that the campaign is designed to keep that impact visible at one of the biggest cultural moments in football.

The campaign forms part of Chase's broader effort to establish itself as a community-focused brand in the UK market, where it launched in 2021.

Headline executions include a seven-day 3D takeover at Piccadilly Lights, football-themed card readers across TfL stations where Chase is the Official Payment Partner, and a physical activation called the Oracle Teller Machine, which travels between the UK and US and reacts to live match moments.

Banks and fintechs are increasingly using sport to build emotional brand equity, with Chase’s community angle setting it apart from straight sponsorship.