Chime debuts ‘get that dough’ partnership
Chime has partnered with Milk Bar to launch a limited-edition cookie dough ice cream cone designed to promote its cashback offering through an experiential brand collaboration.
Chime has partnered with dessert brand Milk Bar to launch a limited-edition ice cream product designed to promote its cashback offering.
The collaboration centres on the Get That Dough Cone, Milk Bar's first-ever cookie dough cone.
Available at participating Milk Bar locations in New York City, Los Angeles and Washington, D.C., as well as online and through delivery platforms, the initiative aims to raise awareness of Chime Prime's 5% cashback benefit.
The activation is built around the idea that consumers can enjoy everyday treats while continuing to work towards longer-term financial goals.
Chime customers can access exclusive pricing on the product, while eligible cardholders can also earn cashback on purchases.
Orlando Baeza, vice president of brand and creative at Chime, said: "People who are working toward real goals still deserve treats and rewards for their progress and discipline. That's the whole point of 5% cash back on the category of your choice – it's the treat that pays you back a little."