ClearScore sponsors Hollyoaks to engage young streamers

Credit broker ClearScore has partnered with Channel 4 on a new sponsorship campaign for the TV channel’s flagship soap opera Hollyoaks.

Through this sponsorship, ClearScore aims to reach Channel 4’s younger viewing audience and use its product placement to educate viewers about the importance of financial health.

The partnership will feature a series of entertaining sponsorship idents starring ClearScore’s well-known characters, Charlie and Moose.

The sponsorship idents will feature across episodes of Hollyoaks on E4, Channel 4 and streaming, as well as advertisements surrounding the show’s content on Channel 4’s YouTube channel.

Marina Wong, UK head of marketing, ClearScore said: “We jumped at the chance to sponsor Hollyoaks, a show that resonates so well with our target audience.

“At ClearScore, we believe in helping people manage their financial wellbeing with insights and data, and this partnership allows us to engage viewers consistently over the coming months. Through our Charlie and Moose idents, we hope to bring a relatable, fun and informative touch to people’s viewing experience.”

The sponsorship marks the continuation of ClearScore’s longstanding relationship with Channel 4 ,now entering its fourth year.

Previously, ClearScore sponsored the Married at First Sight Australia show across three seasons. By extending its relationship through Hollyoaks, ClearScore continues to engage with Channel 4’s vast audience, building brand awareness and fostering credit health.

In addition, the brand will be integrated into the show by means of a licensing and product placement agreement.

Last year the show adopted a digital-first schedule with episodes airing on YouTube at the same time as streaming and linear, plus a move to three episodes per week since last month.