DBS lights up Singapore to launch Gen Z-focused Chromo card

DBS Bank has launched an experiential marketing campaign across Singapore to support the rollout of its new Chromo Card, a credit card designed for consumers aged 21 to 29.

Created by The Secret Little Agency, the ‘Live in Full Chromo’ campaign transforms public spaces through colourful light installations, branded bicycles and live events, reflecting the changing lifestyles and spending habits of younger consumers.

At the centre of the activation was ‘Chromotion’, a night-time bike ride and afterparty that took participants through Marina Bay and several illuminated city landmarks before concluding with a live music event in Raffles Place.

The campaign also introduced the Chromera, a limited-edition digital camera featuring colour filters inspired by the card’s branding. Cameras were distributed to attendees and creators to encourage social sharing and extend the campaign’s reach online.

According to DBS, the Chromo Card is the first credit card in Singapore designed to automatically adapt cashback rewards based on a customer’s top spending categories each month, removing the need to manually select preferences.