Deutsche Numis sets the seal on merger with brand relaunch
Investment bank Deutsche Numis has unveiled a brand refresh with a new strapline for the business – Dedication Meets Opportunity.
The new look focuses on the combined strength of Numis with its expertise in the UK market and Deutsche Bank’s capabilities as a global banking group.
The brand refresh was launched on February 27 with a LinkedIn campaign and video, in which the group highlighted the rapid change underway in capital markets and the challenge and opportunities it presents to companies and investors.
In the launch video post the group described the refresh as a chance to promote the expanded opportunities it can provide to clients, stating: “With our UK expertise alongside Deutsche Bank’s global reach, we are dedicated to delivering for our clients”.
The brand refresh comes just over year after the German banking group completed its £410m takeover of London-based Numis. The takeover is part of Deutsche Bank’s wider Global Hausbank strategy designed to establish the group as the bank of choice for clients across all financial services.