FCA hires PR company for £90k brand project
The Financial Conduct Authority has commissioned public relations agency MHP Group to develop a “refreshed brand and proposition” at a cost of almost £90,000.
Bosses at the regulator awarded the contract to the PR group in May, with the project work likely to continue until November. Confirmation of the contractual award can be viewed, here.
The news, first reported in The Sunday Times, comes as the watchdog aims to better articulate what it stands for, who its audiences are and what its proposed brand positioning should be, the contractual paperwork shows.
The move comes two years after the Bank of England revised its website and logo, using three different marketing specialists to realign its visual identity.
In a statement sent to Financial Promoter, an FCA spokesperson said the project was "to help ensure that we are engaging consumers and firms in the best way possible to achieve our objective of protecting consumers from harm.”