Financial services return to hiring marketing roles
After previously experiencing significant layoffs, the financial services industry is now showing a steady growth in hiring marketing positions.
LinkedIn’s recent Navigating the Future of Work for Marketers report revealed a 76% increase in marketing jobs posted on the networking app.
However, the nature of marketers’ role has evolved significantly over the past two years as the demand for creative execution has grown by 443% while demand skills in AI have increased by 392%.
As a result of the change in required skills, 72% of respondents reported that they feel overwhelmed by the rapid evolution of their profession.
This trend is expected to remain as 54% of marketers believe AI will significantly alter how they work within the next year, with 61% expecting even greater impacts in the next five years.
To remain competitive amongst these rapid changes, the report recommended the refinement of individual marketers' skills.
The report deemed collaborative problem-solving as the most important ability to maintain.
“In this new world, B2B marketers’ ability to solve problems collaboratively promotes a more thoughtful and strategic approach to decision-making,
“By including different perspectives, B2B marketers can evaluate challenges from multiple angles, reducing risks and making more informed decisions that align with the company’s larger goals,” said Tequia Burt, editor in chief of the LinkedIn Marketing Collective & the LinkedIn for Marketing Blog.