Finproms finalist Q&A - Robert Cochran

Name: Robert Cochran

Job Title & Company: Engagement and Innovation Specialist, Scottish Widows

Finalist: - Pension Marketer of the year & Financial Promoter of the year

Social: LinkedIn - Robert Cochran | LinkedIn That simplifying pension guy, Scottish Widows: LinkedIn, Scottish Widows Workplace Pensions: LinkedIn

How does it feel to be shortlisted for the 2025 Financial Promoter Awards?

Feels great to be shortlisted as a Pension Promoter – my strapline for years has been Simplifying Pensions for People and great to be put on a shortlist of people trying to bring pensions to the people.

What does this recognition mean to you, your team, and your organisation?

Feels superb, nice for the innovative work our teams do to be recognised and my own passion to make a difference to be highlighted.

What part of your work are you most proud of?

I’d say testing out new channels for communicating and the speed to market that has enabled – so two things, development of our TikTok content and getting market volatility content filmed and agreed 48 hours after Liberation Day set the markets haywire!

How do you see marketing and communications evolving in financial services over the next few years?

There is no doubt that being heard becomes more of a challenge amongst all the digital noise – so continuing to deliver content that is trustworthy, pitched right that can also be consumed by AI and personalised to individuals is a whole enormous challenge that we all face into.

If you could give one piece of advice to others entering these awards in the future, what would it be?

Ha Ha – given this is just the shortlist and I’ve no idea what the outcome is – hesitant to say too much. But What I can say is that the team at Financial Promoter make it easy and give you some great tools to promote you making into the shortlist.

Are you excited for the gala in November? What are you most looking forward to?

Looking forward to sharing the evening with a great Scottish Widows team and hoping that our table grabs a gong!

How do you and your team celebrate success?

You know what they say Go BIG or go home…………though the day after the Gala I’m recording a couple of podcasts so it’s probably Go Big and Go Home….not too late.

Are you a finalist and would like to get involved?

Please email Megan McCabe, Marketing Manager, at megan.mccabe@rhoticmedia.com.