FlowBank leverages sports to build brand

Challenger bank FlowBank is partnering with a world-famous tennis player to help build brand awareness and spread financial education.

As part of its commitment to sports sponsorship, the Swiss bank has announced a three-year partnership with renowned tennis player Alexander Zverev.

Charles Henri Sabet, founder and CEO, FlowBank, said Zverev’s dedication to the sport and impressive achievements make him an ideal partner for the bank.

“This partnership reflects our shared values and our mutual drive for success,” he said.

The bank will leverage Zverev's platform to deliver exclusive content to tennis fans and enable it to deliver multi-channel content, helping it promote financial literacy within the sporting community.

Zverev will play a pivotal role as the face of the second edition of the FlowBank Championship, an online trading competition tailored to professional athletes.

As part of the partnership, Zverev will also wear FlowBank-branded sports attire on the court to raise brand awareness to fans.

The bank is also the main sponsor of the Swiss Tennis and Gonet Geneva open, maintaining its commitment to nurturing talent at all levels.

FlowBank is a Swiss-based online challenger bank offering investing and trading services.