FP Live! panel preview: Signals of strength
Insurers are reframing value. Marketing and PR teams are adapting to new expectations around clarity, speed, transparency and authority in a disrupted marketplace. With volatility now the default, insurers can no longer rely on default messaging, they must show stability and relevance in ways that resonate across diverse audiences.
Signals of strength: Marketing insurance in an age of volatility
Insurers are reframing value. Marketing and PR teams are adapting to new expectations around clarity, speed, transparency and authority in a disrupted marketplace.
With volatility now the default, insurers can no longer rely on default messaging, they must show stability and relevance in ways that resonate across diverse audiences.
In response to this, FP Live! has gathered industry expects from AXA UK, Augment Risk and Insure TV to show how insurers are responding to these shifts.
With experience dealing with real time challenges, these panellists will provide insight into how brands are responding to heightened uncertainty with smarter, more grounded communication strategies.
For marketers tasked with building or protecting trust in a risk-sensitive sector, this conversation offers a blueprint in standing out in a market where every brand claims stability, but short on brands that can truly evidence it.
Join us at Financial Promoter Live! on 23 March 2026 at CodeNode, London - the UK’s biggest conference dedicated to financial marketing professionals.
Explore the full agenda and speaker line-up on our website.
A limited number of tickets are still available, along with bespoke sponsorship packages.
For bulk ticket bookings or to find out more about sponsorship packages, please contact:
joe.dodd@rhoticmedia.com
seiya.hill.cottingham@rhoticmedia.com