Gate.io signs as crypto partner of Red Bull’s F1 team
Gate.io has entered a multi-year deal to become the exclusive crypto exchange partner of Formula 1 team Oracle Red Bull Racing, aiming to bring blockchain solutions to a broader audience.
Red Bull had been looking for a new sponsor to replace Bybit, whose deal ended last year and has now secured a partnership with a competing cryptocurrency firm.
Beginning in the 2025 season, Gate.io branding will appear on the rear wing, nose, headrest, wheel covers, and chassis of the racing car, as well as on team race suits, team kit, and the helmet of four-time World Champion Max Verstappen.
Through this partnership, Gate.io seeks to drive global blockchain adoption by leveraging Oracle Red Bull Racing's worldwide reach and fan base to bring digital finance, Web3, and blockchain solutions to a wider audience.
The partnership aims to unite the complementary visions of innovation and leadership shared by both firms. While Oracle Red Bull Racing strives for precision and agility on the track, Gate.io seeks to push the limits of blockchain infrastructure and enhance speed.
Christian Horner, CEO and team principal of Oracle Red Bull Racing, said: “Gate.io are a brand that very much share Oracle Red Bull Racing's passion to exist at the forefront of technological innovation. Together, we look forward to building a more immersive and unique connection with the Team for fans around the world and to working with a likeminded partner that isn't afraid to disrupt the status quo."