Hannover Re unveils brand at Monte

At this year’s Rendez-Vous de Septembre (RVS), Hannover Re put its rebranding into full effect to deliver a seamless client experience.

Sharon Ooi, member of the executive board at Hannover Re, said the impact of the rebrand had been palpable in Monte Carlo.

“It's not always easy to capture the culture of an organisation with visuals and branding,” she said.

“However, as we go into conference season and continue our dialogue with our clients and broking partners, the new logo really captures the essence of partnership that is integral to our culture.”

Hannover Re rebranded earlier this year, aiming for a refined image that better represents its values of partnerships and expertise.

The key asset in the rebrand was its new ‘super sign’, which features two interlocking lines that form an ‘H’, representing teams coming together to create opportunities.

Taking these themes to Monte Carlo, the Hannover Re team focused on partnership and new opportunities by rolling out the new branding at its traditional press breakfast.

The press conference brought together executive board members and saw the new brand in action with the new super sign featured on seat covers, stationary and on signage.