IntelligenceBank launches marketing compliance tool
IntelligenceBank has launched an AI-powered marketing compliance solution for UK retail banks, aimed at providing marketing compliance teams a faster and more accurate alternative to manual content reviews.
The content compliance tool is designed to enable marketing, legal and compliance teams in the retail banking sector to quickly implement fast and accurate automated marketing content reviews, without the need of a lengthy implementation process.
The solution includes risk rules derived from key industry regulations governing the sector. These rules are applied to automatically detect risky or non-compliant content in documents, images, live websites and Google Ads.
The ready-to-deploy solution aims to help teams introduce an industry-specific automated compliance solution quickly, which can free up resources and reduce the risk of error.
The solution also offers a clear framework that ensures faster review cycles and reduces compliance errors by eliminating the risk of human misinterpretation of regulations, which can cause delays and inconsistencies.
When significant regulatory updates occur, the solution’s risk rules are updated to ensure marketing content is reviewed in-line with the updated regulations.
Even though the pre-built rules address a broad range of regulatory requirements, teams can also customise rules to suit their specific business needs.