Intuit QuickBooks hands pies to West Ham fans in sports activation
Intuit QuickBooks has released a social media video showing user reactions to a branded “pie vending machine” for spectators attending a match at West Ham United Football Club.
The activation was linked to the company’s sponsorship of the club, announced this summer, which saw it become the official accounting software partner.
A 12ft pie and mash dispenser was placed outside the London Stadium, with pies dispensed with a code that allowed fans to enter a competition to win a matchday experience at the West Ham v Arsenal match on 30 November 2024.
Winners also gained free access to financial and business growth advisers, paid for by Intuit QuickBooks.
“We’re excited to partner with West Ham United to bring our fun take on accounting to life,” said Michael Benjamin, director of marketing at Intuit QuickBooks in a media statement.
“It's a unique opportunity for West Ham fans who are business owners to see how QuickBooks can help them grow and manage their businesses with ease.”
Benjamin explained the idea behind the activation was to empower business owners to take control of their financial future and make growing their business as “easy as pie.”
He added: “We’re proud to support the West Ham business community and look forward to seeing how this initiative and our recently launched Hammers Business Network will help local businesses thrive and unlock new opportunities for growth.
“At QuickBooks, we know that growing a business is no small feat, which is why our simple, smart accounting software is designed to provide the rich insights, task automation, and cash flow control that businesses need from day one.”
For more information on the Quickbooks partnership with West Ham United, click here.