JP Morgan Chase shows value of investing in people in campaign
JP Morgan Chase has launched a digital advertising campaign to showcase its dedication to investing in skills and training programmes throughout the UK.
The campaign targets local community and business leaders, featuring individuals from across the UK sharing their dreams and ambitions to emphasise that investing in people is a smart business strategy.
It seeks to show that expanding JP Morgan Chase’s business, supporting local communities, and driving economic growth all begin with these investments.
The one-minute advert will be featured across video-on-demand, social media and digital platforms.
Jeff Pilarcik, CMO for Firmwide Impact Marketing at JP Morgan Chase, said: “Helping people gain the skills they need to succeed is one of the most powerful ways we can contribute to long-term economic growth,”
“This campaign reflects our belief that continued investment in people benefits not only communities, but the wider economy too.”