Liberty Mutual Insurance signs as jersey sponsor of WNBA champion

Liberty Mutual Insurance has become the main front jersey sponsor of 2024 WNBA champion New York Liberty and used the partnership as the centrepiece of a wider social media campaign

As part of the multi-year partnership, the Liberty Mutual logo will feature prominently across the abdomen of all New York Liberty jerseys starting from the 2025 WNBA season.

In addition, Liberty Mutual branding will be displayed on the basketball team’s home court at Barclays Centre and will appear on the team’s seatbacks and kickplates.

The partnership is built on a shared commitment to empowering individuals to live life to the fullest, on and off the court. While New York Liberty inspires fans to embrace every moment, Liberty Mutual offers protection to safeguard what matters most.

Jenna Lebel, CMO of US retail markets at Liberty Mutual, said: “This new relationship presents an extraordinary opportunity for both brands. The New York Liberty has a natural and authentic connection to our organization – not only in its name but in our shared values.”

To enhance the partnership, the companies will collaborate on a social media content series and in-arena activations featuring New York Liberty’s mascot, Ellie the Elephant, alongside stars from Liberty Mutual’s past national advertising campaigns.