LLoyds targets first-time buyers on Tinder
Lloyds has launched a new mortgage campaign targeting first-time buyers, with adverts appearing on Tinder for the first time.
The campaign is designed to meet young homebuyers where they already are—scrolling, swiping and imagining their first big move, and perhaps their first home too.
The adverts cleverly put a twist on classic romance sayings, adapting them for the property world with lines such as “Make the first move” and “Get a home, not a room.”
Each advert is followed by information highlighting that buying a first home is closer than customers might think, with Lloyds offering the ability to borrow up to 5.5 times their income.
By placing its message in an unexpected setting, Lloyds aims to capture attention and build awareness among an audience actively thinking about taking that crucial first step onto the property ladder.