Money20/20 USA: Financial Promoter expands awards to the US

Financial Promoter announced the launch of the Financial Promoter Awards USA (FinProms USA) at this year’s Money20/20 USA, unveiling plans for the awards’ North American debut in New York City next year.

The inaugural FinProms USA will take place on 18 June 2026 at the Bohemian National Hall in New York.

The black-tie gala will bring together more than 200 senior marketing, product, and communications leaders from across the financial services industry to celebrate innovation, creativity, and excellence in financial marketing.

Entries for the 2026 awards will open on 6 December 2025, giving organisations and individuals the opportunity to showcase their most impactful campaigns and initiatives from across the past year.

For the past two years, the Financial Promoter Awards - known as the FinProms - have recognised outstanding marketers, communicators, and product specialists across the UK and Europe.

The expansion into the US market marks a major milestone, spotlighting individuals and teams driving meaningful change in a fast-evolving sector where agility, insight, and innovation define success.

“The FinProms have become the benchmark for marketing excellence in financial services,” said Niamh Smith Editor, Financial Promoter.

“Launching in the United States is a natural next step, recognising the immense talent, creativity, and innovation shaping one of the most competitive marketing landscapes in the world.”

The 2026 programme will feature over 20 award categories across in-house and agency disciplines, including Marketing Campaign of the Year, Digital Campaign of the Year, PR Agency of the Year, and Financial Promoter of the Year.

Sponsorship packages - including Bronze, Silver, and Gold tiers - are now open, offering premium brand visibility and VIP access to the gala.

For further information, visit FP Awards USA or contact the commercial team on +44 (0)20 3143 2245 or +44 (0)20 3143 2249.