Moneyfarm simplifies brand identity

Moneyfarm has refreshed its brand identity and launched a TV ad to simplify investments for consumers.

The digital wealth manager’s new “Wealth, together” slogan articulates Moneyfarm’s offering as a simple and easy-to-use tool.

Fabio Zampaglione, chief commercial officer of Moneyfarm, said the organisation is encouraging investors to tap into its human expertise and advice with the new campaign.

“This is not a revolution in brand positioning, but rather an evolution reflecting our evolution as a total wealth management partner.

“We are proud to offer investors a growing range of investment solutions to meet different investor needs, at different stages in their investment journey and with different levels of confidence and knowledge,” said Zampaglione.

Recent research by the organisation showed 77% of UK investors want investing to be as quick and effortless as possible.

The research prompted the need for a brand refresh, which will be rolled out across billboard campaigns from January.

The TV advert showed consumers getting the “best of both worlds” - the simplicity of smart technology and the reassurance of human expertise.

“We want customers to call us or message us, that is important to them and it is important to us,” said Giovanni Daprà, co-founder and CEO of Moneyfarm.

The TV, out-of-home, and digital campaign begins on Monday 15 January in the UK and Italy.