Monzo expands ‘Get busy living’ platform to business banking

Monzo has launched a new campaign extending its ‘Get busy living’ brand platform to business customers, following Monzo Business surpassing one million customers this summer.

Created with BBH London and Monzo’s in-house creative studio, the campaign highlights how tools including expenses management, integrated accounting and tax pots can help business owners spend less time on financial administration and more time growing their businesses.

The campaign features three films - Laser Tag, Voice of an Angel and Mama Dance - and marks the first time Monzo has adapted its global brand platform specifically for the business banking market.

According to Monzo, all three ads achieved 5.9-star ratings in System1 testing, with Mama Dance ranking among the top-performing banking advertisements tested.

AJ Coyne, group chief marketing officer at Monzo, said the campaign aims to show how reducing financial complexity can help business owners focus on customers, teams and growth rather than administration.

The campaign launches across YouTube, connected TV, streaming platforms, digital out-of-home, audio and paid social channels.