Monzo promotes ‘The Book of Money’ with tube takeover
Monzo Bank has launched a city-wide OOH campaign to promote its personal finance guide, ‘The Book of Money’, as part of its ongoing mission to increase financial accessibility.
The two-week festive campaign features a full platform takeover at Oxford Circus station, alongside digital escalator panels and other digital OOH placements across London.
Created by BBH London, the campaign is timed to coincide with the Christmas period, targeting gift buyers while also engaging audiences considering financial planning for the new year.
Visuals for the campaign show people reading The Book of Money, with each execution featuring different titles such as “Saving for a dream holiday”, “Starting a business”, “Finally moving out”, “Hosting at ours next year” and “Making someone’s Christmas extra special”.
‘The Book of Money’ first launched in October to simplify personal finance through jargon-free advice based on a decade of customer insights. The guide breaks down complex financial topics into accessible, bite-sized insights and shares strategies proven effective by Monzo’s customers.
The OOH push follows a social media initiative in November, which turned lessons from the book into a five-part video series fronted by food blogger and lifestyle influencer Shu Li.