Monzo takes Coventry shirt deal into Premier League

Monzo has renewed as Coventry City’s front of shirt sponsor after the team’s promotion from the Championship, seeing the partnership enter its third consecutive season with the club.

The bank’s branding will feature on Coventry's Premier League kit, due to be unveiled later this summer ahead of the 2026/27 campaign, the club’s first season in the top flight in over two decades.

Since beginning the partnership in 2024, Monzo has run fan activations and matchday experiences alongside the shirt deal, using the sponsorship as an awareness and acquisition channel outside of digital.

Monzo marked the renewal with a short-form video campaign featuring Coventry City manager Frank Lampard, released across its social channels and produced with input from Coventry-based Monzo employees.

The step up to the Premier League brings greater broadcast exposure and comes at a moment when the gambling sponsorship ban has opened up front-of-shirt slots previously unavailable to financial services brands.

AJ Coyne, VP of marketing and growth at Monzo, said the partnership had always been "about more than just a logo on a shirt" and that promotion makes it "the perfect moment to go even further."

Premier League broadcast rights reach significantly more countries than Championship football, giving Monzo global brand exposure that forms part of a wider pattern of challenger banks using football sponsorship to build mass consumer awareness outside their traditional digital channels.