Nasdaq partners with Mercedes F1 team to deepen client relationships
Nasdaq has signed a multi-year brand partnership to become the official partner of the Mercedes AMG-Petronas Formula One team in a bid to strengthen ties with its global client base.
With a third of Mercedes’ existing sponsors already listed on Nasdaq, the deal aims to deepen Nasdaq‘s relationships with key clients while bolstering the exchange’s profile as a trusted name in global finance.
In addition, Formula One’s audience of 1.5 billion and fan base of 763 million across 21 countries offers Nasdaq “unparalleled reach” across the globe.
Under the terms of the partnership, Nasdaq will have integrated brand presence at every Formula One race during the length of the deal and both organisations will benefit from co-branded content and merchandise.
Brian Buckley, CMO at Nasdaq, said the partnership embodies the companies’ share passion for technology and performance, as well as its deep commitment to building the most competitive teams in the world.
He said: "This partnership with the Mercedes-AMG PETRONAS F1 Team is a powerful alignment of two performance-driven cultures with global mindsets,"
"At Nasdaq, we're focused on helping our clients navigate complexity, accelerate growth and solve their toughest challenges. Together with the Mercedes-AMG PETRONAS F1 Team, we'll showcase how precision, innovation, and strategic partnership can drive success - on the track and in the world of global business.”